On 16 December 2024, EAVF member Campagnano di Roma hosted the event “Campagnano 2025 Destination Jubilee: Experiences – Proposals – Hospitality” at the Pilgrims’ Archaeological Museum. The initiative, organized by the municipality, gathered an impressive audience, including local tourism operators, businesses, and cultural stakeholders, to discuss strategies for enhancing the city’s cultural and tourism offers in preparation for Roman Catholic Giubileo 2025. 

At the heart of the event was the Via Francigena, which traverses Campagnano on its way to Rome. Its significance as a cornerstone of slow tourism and a means of revitalizing rural areas was emphasized throughout the discussions. The European Association of Via Francigena Ways (EAVF) played a key role in highlighting the route’s potential, with President Francesco Ferrari and Director Luca Bruschi participating as speakers. They shared the association’s ongoing initiatives to promote the Via Francigena and its critical role in connecting rural communities with the broader European tourism network, such as HIKE and DETOUR projects, which received European funds for developing and revitalising local communities along the route.  

Mayor Alessio Nisi and Delegate for Walking Trails and Slow Tourism, Antonella Di Marco, stressed the importance of collaborative efforts to prepare Campagnano as a prime destination for religious and cultural tourism. With the Jubilee 2025 as a catalyst, the town aims to attract pilgrims and tourists while ensuring its cultural heritage is preserved and its local economy thrives.