On 1 November 2024, Via Francigena joins a DETOUR project – short for “Development of resilient tourism ecosystems along Mediterranean walking routes” together with seven international partners under the leadership of the municipality of Fidenza.  

This project, financed by the European Union in the framework of the COSME programme, facilitates access to finance for small and medium enterprises (SMEs) along some of Europe’s most scenic rural walking routes including the Via Francigena in Italy, Lycian way in Turkey, Sultan’s train in Bulgaria and a network of mountainous routes in Greece.  

DETOUR in Italy will focus on empowering SMEs along the Via Francigena in the Lombardy and Emilia-Romagna regions along the stretch from Pavia to Berceto. This pilot area will benefit from targeted training sessions to increase digital skills, promote alternative resources and foster business sustainability. The SMEs operating along the Via Francigena in this area will receive mentoring and access to innovation funding opportunities for the projects focused on renewable energy installations, enhanced web presence, and unique tourism packages, bringing lasting economic and environmental benefits to the region.  

As a project coordinator and EAVF founding member, Fidenza will host the final conference of the project, underscoring its dedication to fostering tourism that respects and revitalizes local landscapes, cultures, and economies. 

With a budget of 2 million euros and a duration of three years, DETOUR represents a significant commitment to advancing sustainable tourism along European historic pilgrimage routes.