On 7 november at the World Travel Market in London, one of the most important international tourism fairs, the Regione Piemonte, Turismo Torino e Provincia and Visit Piemonte DMO introduced the project “Via Francigena for All” to the English press.
At the Italian corner of ENIT- National Tourism Agency, they talked about the accessibility and sustainability of the Via Francigena, a historic route that aims to be more inclusive by overcoming all physical and mental barriers.
“Via Francigena for All” is a project launched a few years ago with the collaboration of EAVF and today also sees the Piedmont Region strongly committed to making the Piedmont stretch of what is now recognized as the Cultural Itinerary of the Council of Europe more inclusive and accessible to all pilgrims.
The hope is that the theme of accessibility on the Via Francigena can increasingly become part of national and regional tourism policies.