The consortium led by the University of Vigo, including the European Association of the Via Francigena ways EAVF in partnership with 15 cutting-edge innovation hubs is granted a prestigious HORIZON 2020 call. The grant of the European Commission is given to implement the project “rurALLURE – Promotion of rural museums and heritage sites in the vicinity of European pilgrimage routes”.

This project aims to foster cultural cooperation and tourism along the historic routes. The EAVF is involved in the pilot testing of thermal heritage along the route to Rome together with the Via Romea Strata and Via Romea Germanica under the academic leadership of the University of Bologna. The pilot is focused on identification of the thermal and cultural heritage along the routes, creation of a network of heritage sites and museums and their promotion.

The association is also in charge of development communication strategies for the entire consortium and will lead the dissemination of the outcomes.

The project will start on 1 January 2021 with a duration of 3 years and a budget of 3 million euros.

Watch the video explaining the Horizon 2020 programme https://www.youtube.com/watch?v=vpzR6mh8Tv8