The bad weather didn’t stop this promotional event of the Via Francigena.

On Sunday 19th May, the European Association of Via Francigena Ways took part in the exhibition event at the sales event at the Fidenza Decathlon, which took place instead of the Trekdays event cancelled due to bad weather.

Luca Faravelli of the EAVF staff and Michela Macari, Decathlon representative, and Trekking Taro and Ceno guide, Maria Molinari, met customers and trekking enthusiasts at the store, offering information on the route, as well as helpful tips when preparing for a hike. It was a new opportunity for the collaboration between the EAVF and Decathlon, to help raise awareness of the Via Francigena and maintain contact with pilgrims.